Ward deems herself an innovator. After realizing she wanted to use better materials on her clients, she met with a chemist and created her own line of acrylic powders.
Ward first turned to "YouTube University" to learn to make acrylic powders, but eventually sought out a chemist to help guide her. She has a range of colors, from "Wealth," a bright neon green, to "Blushing," a very light pink.
Ward always had dreams of being an entrepreneur, but leapt into action to make more income to support her two daughters and their father, who struggles with his health.
After finishing the maintenance of her client's real nails Thursday afternoon, Ward glues on tips for added length.
Ward finishes her second client of the day Thursday afternoon. She washes her hands and begins setting up her station for the next one.
Snob Nails appointments must be made online. However, patrons stop by often to inquire about Ward's services. A woman discusses pricing with Ward Tuesday afternoon.
Ward, a native of D.C., is a nurse-turned-nail tech. She founded Snob Nails using her last two paychecks from her previous job in the nursing industry.
Ward said her mother, who with her husband founded one of D.C.'s first black-owned insurance companies, has been a constant inspiration for her. "It's just nice to know you'll always have that backing," she said.
Ward gets her makeup done Tuesday afternoon for a promotional video shoot. She called on makeup artist Da'Vandre Terrelle because of his natural touch.
London Ward, 30, is the founder and owner of Snob Nails in Temple Hills, Maryland. Here, she waits for her makeup artist to arrive Tuesday afternoon, as she prepares for a promotional video shoot with Black Entertainment Television.
One of Ward's employees works on a client's prom nails Thursday afternoon. Ward teaches classes in addition to to her nail services.
Snob Nails has been inside Iverson Mall for only a year. However, this is Ward's fourth location.
One of Ward's clients initially wanted "ombre nails." But she opts for a light pink during her appointment Thursday afternoon.
One of Ward's clients pulls out her phone Thursday afternoon to show Ward the look she is going for. She decides on a purple "jelly" set.
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